M1 Intel
Sales Intelligence
for Hotels.
Group, LNR, and RFP pipelines across every property you manage — in one platform built by operators.
Your accounts, your pipeline, your terms.
Trusted by hotel operators
Why Matrix exists
Hotel sales is running on
the wrong tools.
Spreadsheets break under group volume.
Tabs, screenshots, tribal knowledge. The day your top producer leaves, the pipeline leaves with them.
Generic sales tools weren't built for hotels.
They don't know what a room block is. You spent six months customizing one. It still doesn't.
Your data is fragmented across five systems.
PMS, RMS, sales tracker, email, plus a whiteboard. Nobody sees the whole picture.
Our flagship product
Meet Matrix.
Four operator-built views over one pipeline: the opportunities calendar, the kanban opportunity board, the leads list, and the performance dashboard. Group, BT, and leisure — all in context, all in one place.
What operators say
Built with operators.
Defended by them.
“Matrix lives up to its name. It's been a game changer during RFP season and LNR renewals — saving me countless hours by having all my notes, history, and tracking in one place.”
National Director of Sales
Large Hotel
Verified review on Hotel Tech Report →“Matrix keeps my accounts, opportunities, and client communications organized across multiple properties in one place. Emailing directly from the platform while automatically logging activities saves valuable time and helps me stay focused on driving revenue.”
National Sales Manager
Multi-property, Boutique
Verified review on Hotel Tech Report →“I've seen a measurable impact on the revenue I generate, thanks to the time it saves and the clarity it brings to managing group and corporate bookings.”
Sales Manager
Large Boutique
Verified review on Hotel Tech Report →Built by operators
We've run hotels.
We know what's broken.
M1 Intel is a team of hotel operators — portfolio leaders, directors of sales, and revenue managers who've carried quotas across independent properties and multi-flag management groups.
Matrix exists because the tools we were handed never fit the way our teams sold. Generic sales platforms don't know what a room block is. Spreadsheets break the moment two properties share a pipeline. Custom builds rot the day the consultant walks out.
So we built the layer we always needed: operator-shaped, ready in days, and aimed at the one question ownership actually asks — what's on the books, and what's missing.
Stop guessing.
Start prospecting.
The team that prospects first wins the contract. Matrix gives yours the head start — every week, every property.