Reshaping the landscape of hotel performance.
Matrix helps hotel management companies centralize leads, track group sales pipelines, and replace legacy systems like Delphi.
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Hotel Lead Management
Matrix centralizes every lead from Engine, Meeting Broker, and brand portals into one inbox. No more missed RFPs or scattered spreadsheets. Your sales team responds faster and closes more group business.
Multi-Property Sales Pipeline
See your entire portfolio’s sales activity in a single dashboard. Track opportunities by property, salesperson, or date range. Weekly reports generate automatically so you spend less time pulling data and more time coaching your team.
Alternative to Delphi & STS Cloud
Modern interface your team will actually use. Migrate from legacy hotel CRMs without losing your account history. You own your data, not your franchisor.
Built by Hotel Operators
Matrix was created by the team behind Kriya Hotels & Kriya RevGEN which was acquired by Lighthouse. We built the hotel sales CRM we wished existed. Real operator problems, real solutions.
Level up your sales game
Trusted by
Sales Professionals Sales Leadership Revenue Managers Operations Managers Principal/Asset Managers
Leverage our dynamic platform to redefine how you navigate the sales process.
By seamlessly integrating data-driven insights, Matrix becomes the catalyst for building robust sales processes that drive tangible results. All while unlocking new levels of efficiency and success.
Access data-based visuals that help streamline the process.
With a quick glance you can see your team’s status and where time and energy needs to be focused for peak productivity. This helps drive results and capture market share.
Discover How Our Solutions
Empower Professionals Like You
Sales Professional
“Unlock Your Sales Potential”
Maximize your sales effectiveness with Matrix’s intuitive tools, empowering you to identify leads, streamline your outreach, and close deals faster than ever before.pin uppinco slot
Sales Leadership
“Lead with Insight, Close with Confidence”
Empower your sales team with Matrix’s comprehensive analytics and actionable insights. Monitor performance, set goals, and drive revenue growth with data-driven strategies.
Revenue Manager
“Optimize Revenue, Maximize Profits”
Build your revenue and pricing strategy based on forward-looking market demand and competitor room rates.
Operations Manager
“Efficiency Redefined, Operations Streamlined”
Transform your operations with Matrix’s integrated tools, enabling you to streamline processes, manage RFPs/LNRs/Opportunities effectively. From New Lead to Deal Closed, optimize every aspect of your Operation Team’s involvement.
Principal/Asset Manager
“Drive Performance, Enhance Portfolio Value”
Gain unparalleled visibility into your portfolio’s performance with Matrix’s comprehensive reporting and analytics. Make informed decisions, track ROI, and drive property performance to new heights, enhancing overall asset value and maximizing returns.
Catch up with our latest blog articles:
Matrix 2025 Product Updates & New Features: Year in Review
Matrix 2025 Product Updates & New Features: Year in Review
Why Matrix is Building for the AI Era: MCP Integration & Future of Hotel Sales
Why Matrix is Building for the AI Era: MCP Integration & Future of Hotel Sales
Why Front Desk CRM Access Is Essential (And How to Do It Right)
Why Front Desk CRM Access Is Essential (And How to Do It Right)
Why “We Always Do It This Way” Is Killing Your Hotel Sales Career
Why “We Always Do It This Way” Is Killing Your Hotel Sales Career
Hotel Lead Management Software for Sales Teams & Management Companies
Hotel Lead Management Software for Sales Teams & Management Companies
AI Upselling Trends in Hospitality 2025
AI Upselling Trends in Hospitality 2025
Hotel Sales Cycle Analysis: Best Practices
Hotel Sales Cycle Analysis: Best Practices
Top AI Tools for Sentiment Analysis in Hospitality
Top AI Tools for Sentiment Analysis in Hospitality
Why Your Hotel RFP Responses Are Failing (And How to Fix Them)
Why Your Hotel RFP Responses Are Failing (And How to Fix Them)
Ultimate Guide to RFP Lead Qualification for Hotels
Ultimate Guide to RFP Lead Qualification for Hotels
How Chatbots Boost Direct Bookings for Hotels
How Chatbots Boost Direct Bookings for Hotels
5 Geo-Based Pricing Strategies for Hotel Revenue
5 Geo-Based Pricing Strategies for Hotel Revenue
Best Practices for Real-Time Task Updates in Hotels
Best Practices for Real-Time Task Updates in Hotels
Access Control vs. Data Security in Hotel CRMs
Access Control vs. Data Security in Hotel CRMs
Account Insights for Multi-Property Hotel Portfolios
Account Insights for Multi-Property Hotel Portfolios
Why Benchmarking Drives Hotel Revenue Growth
Why Benchmarking Drives Hotel Revenue Growth
Ultimate Guide to Lead Enrichment for Hotel CRMs
Ultimate Guide to Lead Enrichment for Hotel CRMs
How to Analyze Historical Hotel Rates for Insights
How to Analyze Historical Hotel Rates for Insights
Group Rate Management Tools for Hotels
Group Rate Management Tools for Hotels
How Seasonal Pricing Impacts Hotel Revenue
How Seasonal Pricing Impacts Hotel Revenue
Kanban for Hotel Sales Pipelines: Benefits
Kanban for Hotel Sales Pipelines: Benefits
Hotel Sales Dashboards: Boost Team Visibility
Hotel Sales Dashboards: Boost Team Visibility
Why Hotels Need PMS and CRM Integration
Why Hotels Need PMS and CRM Integration
How APIs Enable Real-Time Hotel Sales Insights
How APIs Enable Real-Time Hotel Sales Insights
Custom Dashboards For Multi-Property Hotel Portfolios
Custom Dashboards For Multi-Property Hotel Portfolios
Kanban Boards for Hotel Sales Teams
Kanban Boards for Hotel Sales Teams
10 Use Cases for CRM-Marketing Integration in Hotels
10 Use Cases for CRM-Marketing Integration in Hotels
Real-Time Collaboration vs. Traditional Sales Workflows
Real-Time Collaboration vs. Traditional Sales Workflows
Using CRM Data for Hyper-Personalized Campaigns
Using CRM Data for Hyper-Personalized Campaigns
Best Practices for Cleaning Hotel CRM Data
Best Practices for Cleaning Hotel CRM Data
Hotel CRM Tools for Lead Conversion Tracking
Hotel CRM Tools for Lead Conversion Tracking
AI in PMS: 5 Use Cases for Hotels
AI in PMS: 5 Use Cases for Hotels
Hotel CRM vs. Manual Sales Workflows
Hotel CRM vs. Manual Sales Workflows
Ultimate Guide to CRM Requirements for Hotels
Ultimate Guide to CRM Requirements for Hotels
5 Hotel Lead Management Mistakes That Hurt Sales (And How to Fix Them)
5 Hotel Lead Management Mistakes That Hurt Sales (And How to Fix Them)
AI-Powered Lead Scoring for Hotels: How It Works
AI-Powered Lead Scoring for Hotels: How It Works
How Hotel CRMs Improve Group Business Sales
How Hotel CRMs Improve Group Business Sales
Best Hotel CRMs for Lead Qualification 2025
Best Hotel CRMs for Lead Qualification 2025
How Proposal Automation Boosts Hotel Revenue
How Proposal Automation Boosts Hotel Revenue
AI in Loyalty Programs: Better Segmentation
AI in Loyalty Programs: Better Segmentation
Why Hotels Need Real-Time Sales Reporting Tools
Why Hotels Need Real-Time Sales Reporting Tools
How CRM Integration Improves Hotel Revenue Management
How CRM Integration Improves Hotel Revenue Management
How CRM Tools Simplify Hotel Revenue Analysis
How CRM Tools Simplify Hotel Revenue Analysis
Top 5 NLP Features for Hotel CRMs
Top 5 NLP Features for Hotel CRMs
Common Hotel Sales Pipeline Mistakes
Common Hotel Sales Pipeline Mistakes
AI in Cloud CRM: Future of Hotel Sales
AI in Cloud CRM: Future of Hotel Sales
5 Ways Predictive Analytics Improves Sales Forecasting
5 Ways Predictive Analytics Improves Sales Forecasting
Multi-Property Sales Pipeline Tools for Hotels
Multi-Property Sales Pipeline Tools for Hotels
Best Practices for Real-Time Hotel Data Visualization
Best Practices for Real-Time Hotel Data Visualization
How to Boost CRM Adoption in Hotels
How to Boost CRM Adoption in Hotels
Ultimate Guide to AI-Driven Hotel Sales Insights
Ultimate Guide to AI-Driven Hotel Sales Insights
Role of Historical Data in Hotel Sales Benchmarking
Role of Historical Data in Hotel Sales Benchmarking
Ultimate Guide to Hotel CRM Quality Assurance
Ultimate Guide to Hotel CRM Quality Assurance
AI Trends in Hotel Sales Forecasting 2025
AI Trends in Hotel Sales Forecasting 2025
5 Steps to Build CRM Data Governance in Hotels
5 Steps to Build CRM Data Governance in Hotels
AI in Hotel Sales: Myths vs. Facts
AI in Hotel Sales: Myths vs. Facts
5 Steps to Implement AI Opportunity Prioritization
5 Steps to Implement AI Opportunity Prioritization
How AI Automates Hotel Cross-Selling
How AI Automates Hotel Cross-Selling
Hotel Sales Metrics: Common Questions Answered
Hotel Sales Metrics: Common Questions Answered
How Real-Time Data Improves Hotel Sales Tracking
How Real-Time Data Improves Hotel Sales Tracking
How Real-Time Data Sync Improves Hotel Sales
How Real-Time Data Sync Improves Hotel Sales
How AI Improves Remote Hotel Sales Team Workflows
How AI Improves Remote Hotel Sales Team Workflows
5 CRM Features for Pre-Arrival Guest Engagement
5 CRM Features for Pre-Arrival Guest Engagement
Why Accurate Data Drives Better Hotel Sales Outcomes
Why Accurate Data Drives Better Hotel Sales Outcomes
Introducing Group Rooms & Events (GRE) Reporting in Matrix
Introducing Group Rooms & Events (GRE) Reporting in Matrix
Top CRM Features for Hotel Sales Prioritization
Top CRM Features for Hotel Sales Prioritization
How Seasonal Rate Automation Boosts Revenue
How Seasonal Rate Automation Boosts Revenue
How CRM Data Improves Hotel Cross-Selling
How CRM Data Improves Hotel Cross-Selling
Sales Funnel Stages for Hotel Teams Explained
Sales Funnel Stages for Hotel Teams Explained
CRM Data Migration Steps for Hotels
CRM Data Migration Steps for Hotels
How Hotel Teams Use CRM for Better Communication
How Hotel Teams Use CRM for Better Communication
Ultimate Guide to RFP Data Analytics for Hotels
Ultimate Guide to RFP Data Analytics for Hotels
Hotel Sales Dashboards: Lead Metrics Explained
Hotel Sales Dashboards: Lead Metrics Explained
Competitive Benchmarking for Hotel Portfolios
Competitive Benchmarking for Hotel Portfolios
How Template-Driven Proposals Simplify Hotel Sales
How Template-Driven Proposals Simplify Hotel Sales
Ultimate Guide to Automated Lead Scoring for Hotels
Ultimate Guide to Automated Lead Scoring for Hotels
How To Automate Hotel Lead Follow-Ups
How To Automate Hotel Lead Follow-Ups
Alternative to Hotel Sales Pro
Alternative to Hotel Sales Pro
How Hotel Sales Teams Use CRM for Accurate Forecasting
How Hotel Sales Teams Use CRM for Accurate Forecasting
Hotel Sales Analytics: Turning Data into Revenue
Hotel Sales Analytics: Turning Data into Revenue
Digital Tools for Modern Hotel Sales Operations
Digital Tools for Modern Hotel Sales Operations
5 Hotel Sales KPIs That Drive Revenue Growth
5 Hotel Sales KPIs That Drive Revenue Growth
Common Hotel Sales Challenges and Smart Solutions
Common Hotel Sales Challenges and Smart Solutions
Hotel Lead Management: Best Practices Checklist
Hotel Lead Management: Best Practices Checklist
10 Ways to Boost Hotel Sales Team Productivity
10 Ways to Boost Hotel Sales Team Productivity
Hotel Revenue Management: Data-Driven Decision Guide
Hotel Revenue Management: Data-Driven Decision Guide
Cloud vs. Legacy Systems: Choosing Hotel Sales Software
Cloud vs. Legacy Systems: Choosing Hotel Sales Software
How to Streamline Your Hotel Sales Pipeline in 5 Steps
How to Streamline Your Hotel Sales Pipeline in 5 Steps
7 Essential Hotel Sales Metrics Every Manager Should Track
7 Essential Hotel Sales Metrics Every Manager Should Track
Ditch the Spreadsheets: A Better Hotel Sales CRM That Actually Works
Ditch the Spreadsheets: A Better Hotel Sales CRM That Actually Works
Why Most Hotel CRMs Fail Sales Teams (And What to Use Instead)
Why Most Hotel CRMs Fail Sales Teams (And What to Use Instead)
5 AI Prompts to Enhance Your Hotel Sales Process
5 AI Prompts to Enhance Your Hotel Sales Process
Why Data Ownership is the Key to Hotel Sales Success
Why Data Ownership is the Key to Hotel Sales Success
AI-Enhanced Hotel Sales: Transforming DOS Workflows with Matrix
AI-Enhanced Hotel Sales: Transforming DOS Workflows with Matrix
How to Transform Hotel Sales Operations with the Right Tools
How to Transform Hotel Sales Operations with the Right Tools
Using Hotel Loyalty Points as a Strategic Tool to Close Deals
Using Hotel Loyalty Points as a Strategic Tool to Close Deals
Staying Ahead in Hospitality Sales: Why Rate Renewals and Offline Bookings Matter
Staying Ahead in Hospitality Sales: Why Rate Renewals and Offline Bookings Matter
How to Audit Your Negotiated Accounts Before Renewal Season
How to Audit Your Negotiated Accounts Before Renewal Season
Transforming Hotel Sales: How Matrix Enhances B2B Sales Processes
Transforming Hotel Sales: How Matrix Enhances B2B Sales Processes
The Future of Hotel Sales Management: Why SaaS Solutions Like Matrix Are Essential
The Future of Hotel Sales Management: Why SaaS Solutions Like Matrix Are Essential
Top 3 Hotel Sales Management Tools to Boost Your Revenue
Top 3 Hotel Sales Management Tools to Boost Your Revenue